Owner Welcome Kits

Since 2012, Ford’s Owner Welcome Kits have been a “surprise and delight” for new performance vehicle owners, welcoming them into an exclusive ownership experience. Campbell has played a key role in creating these personalized kits for models like the Shelby GT500, Mustang Mach 1, Mustang Mach-E First Edition, and Ford Bronco First Edition. Each kit features unique, vehicle-specific content, certificates of authenticity, posters, books, hero cards, and collectible gifts, deepening the emotional connection between owners and their vehicles. To date, more than 70,000 kits have been sent to enthusiastic Ford customers.