“Ten years? How can it only be 10 years?”
That was my reaction when I read the Apple iPhone 10-year anniversary stories a couple of weeks ago. Has there been anything in recent times that has changed the way we communicate on a daily basis than the iPhone?
According to a quick Google search (on my iPhone), there are more than 85.5 million iPhone users in the U.S., and more than 1 billion (with a b) iPhones sold worldwide.
It has changed the habits of Americans for sure, who now spend 26 minutes a day texting, versus just six minutes a day on voice calls (and any parent with a teenager will tell you that that generation rarely uses a phone for calling, except for their parents).
But consider how it has changed the communications field.
In the past, an active public relations person or media person working remotely at an event may need:
– A computer with an internet hookup
– A camera
– A video camera
– A reporter’s notebook or tape recorder
Today, they need:
– An iPhone (or some sort of smart phone)
Yes, you can show up, push out the press release via email, take photos and record video for social media, and even record audio for future use, all within the palm of your hand.
Oh, and then you can react to media via email or text (or even a phone call!), or answer questions on social, or even record a Facebook Live or Periscope. Once again, with one piece of technology that fits into your pocket.