Dealer Engagement & Incentive Program

Automotive

B2B Marketing

Communications

Digital Solutions

Employee Engagement & Incentives

Event Marketing

Motorsports

Research & Marketing Strategy

Campbell helps Ford Customer Service Division (FCSD) strengthen B2B relationships through immersive engagement initiatives. Our race-day hospitality activations leverage motorsports assets to enhance dealer and distributor satisfaction, building stronger connections between Ford personnel and their partners. These initiatives have contributed to year-over-year sales growth in dealer and distributor channels, maximizing the value of Ford’s motorsport investments. By continually gathering attendee feedback, we refine and evolve our approach to ensure each event delivers meaningful experiences and measurable results.

Campbell Marketing Staff members posing for a smiling selfie in front of digital signage at Ford Field for MotorCity Homecoming
Screenshot of Facebook post showing a Ford Tech arriving in style
Social post showing off Ford Techs
NASCAR inner field full of people preparing for a race
Room full of people clapping while sitting down
Box full of Red Motorcraft branded headphones
Two techs showing off an award for Senior Master
Ford branded boxes with ribbon
Facebook post showing off some first time senior techs
Man in Ford Perfomance gear holding a microphone presenting to a crowd of people sitting at tables inside
Lit up ballroom full of people
Ford Circle of Champions branded menus at a blue linen decorated table with silverware set at each space
Motorcraft decorated outdoor tent filled with people sitting and listening to the man on stage with a microphone
Within an outdoor garden, a man fills his plate from the up buffet line with tables full of people in the background
Man with Microphone speaking and pointing to two men up on stage with him
Facebook screenshot showing Techs standing in front of a F-150
Woman on stage speaking into a microphone to a beautiful large elegant looking room full of people