YES (Youth Education Services) Program

Automotive

Communications

Community Outreach

Digital Solutions

Event Marketing

Motorsports

Research & Marketing Strategy

The NHRA Youth Education Services Program offers opportunities to explore S.T.E.M. and its real-world applications to motorsports. Campbell offers activation support to the YES Program, coordinating 15 on-site events around the country in 2025. Campbell works closely with driver and program speaker Bob Tasca III to develop ways to engage the crowd, which is made up of middle school to college students. Our team collaborates with Ford Customer Service Division (FCSD) to deliver branded display items and dealership vehicle showcases. In conjunction with FCSD and YES, Campbell organizes “Network for TechWork” hospitality space, working with local dealerships and technical training schools.