Michigan Central Operations & Visitor Engagement

Community Outreach

Event Marketing

Research & Marketing Strategy

Campbell played a pivotal role in the grand reopening of Michigan Central, a historic landmark revitalized by Ford. Our team managed staffing for the Station, hiring more than 60 part-time and full-time employees to handle front desk operations and visitor engagement. We also supported weekend and special event logistics, as well as retail management. Leading up to the reopening, Campbell partnered with Newlab to drive community engagement, supporting initiatives like Black Tech Saturdays.

Michigan Central Station lit up like a pumpkin by putting orange in certain windows featuring a trunk or treat with children dressed up for Halloween in the Foreground

Cappuccino with a silhouette of Michigan Central Station in cinnamon stenciled on top

Looking down from the second floor into a green, plant decorated space filled with people walking about

Pushing a Mustang around the outside of Michigan Central Station

Purple stage lights hightlight a couple people sitting in chairs alongside the stage

Michigan Central Station lit up and lightlighted with blue projector lights

White table filled with flowers and delicious things to eat

Purple lighting illuminates a space filled with elegant decor and a plentiful buffet of snacks

Community event at Michigan Central Station before the remodel

Looking down from the second floor stairs into a green, plant decorated space filled with people walking about

Green stage lights highlight the backs of a crowd as they gather around a stage

Outside shot of a look at Michigan Central Station with blue cloudy skies

Drone shot of the whole Michigan Central Campus during a pink sunset

Looking down from the second floor into space filled with people walking about shopping from a variety of vendors

The lobby filling with people gathering for Black Tech Saturdays