Now it’s time for something that will sound like heresy for a marketing agency to admit: There is no magic in bringing a great brand to life. Considering that our 35-years-young company is in the business of bringing brands to life, you might reasonably reckon this is...
Pricing a new product or service can be a daunting challenge for marketers. Priced too high, even a great offering may languish. Priced too low, there is the risk that the margins may be too lean and, just as bad, the perception of quality may suffer. But a proven...
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